Case Study
Cricket8
About Cricket8
Cricket8 offers an engaging mix of cricket scores, news, video, and mini games. When I began working with them, Cricket8 had a basic early-stage product and ambitious plans to significantly expand their offering with video content and interactive games. Ideas for these flagship new features needed to be brought to life and compelling mockups were needed to effectively communicate this broader vision and secure essential investment for growth.
I provided comprehensive product design and strategic support to Cricket8, shaping their initial offer into a visually compelling, feature-rich platform that enabled significant growth.
Deliverables
- Market analysis
- User research
- Requirements mapping
- Feature definition
- Release roadmap
- Information architecture
- User flows
- Wireframes
- Prototypes
- User testing
- Brand development
- Hi-fidelity mockups
- Interaction & animation design
- Motion graphics
- Build review
- Investor collateral
End-to-end Platform Overhaul
To begin with I conducted some thorough market analysis and user research interviews to deeply understand the target audience and competitive landscape. This informed the creation of a new, scalable site architecture (sitemap) and intuitive user journeys (user flows / wireframes). I then developed comprehensive responsive web mockups that visually brought the expanded platform to life. This first phase of the project also involved modifying the brand identity to better resonate with a gaming audience.
Market analysis
Architecture
Match timeline cards
Wireframes
New homepage
Mobile UI
Pivot to Games
A key part of the product vision was integrating live-action games. I collaborated closely with the founders, collecting ideas and requirements for the creation of three distinct mini games. Through lo-fi wireframing and rapid prototyping, we quickly tried out game experiences and iterated based on feedback from user testing sessions. Constant collaboration with the development team was crucial to ensure technical feasibility throughout the design process, and I provided feedback on early builds. This phase culminated in high-fidelity game mockups and prototypes, complete with guidance on animation and sound.
Workshop: requirements gathering
New 'Games' hub
Game UI
Game UI
User testing interviews
Strategic Partner
Beyond specific deliverables, I embedded myself within the leadership team, sitting alongside the founders. I ran workshops that were instrumental in shaping the product direction. I served as a constant sounding board for new ideas, always testing assumptions, highlighting potential risks, and consistently representing the voice of the user. Outside of product development I also contributed to the raising of funds through the creation of a walkthrough video and collateral for investors.
Workshop: referrals & rewards
Investor walkthrough video
Client testimonial
"Stu has become a critical pillar of Cricket8’s development as a business, helping us develop both user and investor engagement. He’s proactive and conscientious, delivering designs and product strategies we didn’t know we needed until we saw them. I highly recommend him to any business requiring senior creative and design leadership."
Brooke Greville, Founder, Cricket8
