Case Study
Doctor Care Anywhere
About Doctor Care Anywhere
I joined Doctor Care Anywhere as Head of Design through the acquisition of two businesses I co-founded: Health Mapper (health tracking app), and Prosper (digital health consultancy). Doctor Care Anywhere provides online GP consultations and digital health services to patients across the UK. My role was to overhaul and unify a suite of products from acquired businesses under one brand, establish and oversee a design team, and work closely with leaders across operations, engineering, and sales, to deliver an ambitious strategy ahead of IPO.
Deliverables
- Requirements workshops
- Feature definition
- Product audit
- Information architecture
- User flows
- Wireframes
- Prototypes
- Brand development
- Hi-fidelity mockups
- Interaction & animation design
- Component libraries
- Marketing website
- Build review
- Hire and manage design team
Phase 1: Quick wins
Early on, my priority was quickly raising the design standard of the existing patient and clinician consultation platform. Working at speed, I conducted an end-to-end UX audit to surface obvious usability issues and quick wins, focusing on making the core use case — booking an appointment — as easy as possible for users. With tight time constraints, this demanded scrupulous prioritisation: identifying high-impact fixes and applying fast, effective polish to existing styles rather than a full redesign, delivering visible improvements whilst gathering requirements for a larger, future overhaul.
Web UI refresh
App UI refresh
Font and colour refresh
Phase 2: Total overhaul
Once some initial improvements had been made the product team began a total platform rebuild - adding new features and laying foundations for growth. This saw me hire and lead a design function that delievered wireframes, design templates, and prototypes, for responsive web and native app build. I ran continuous discovery workshops with the operations, sales and clinical teams to tease out requirements and keep work grounded in real need. At the same time I oversaw a full re-brand, directing illustrators, designers, photographers, videographers and copywriters.
Native app UI
Native app UI
Responsive web & native apps
Brand illustrations
Marketing website
Native app templates
Web templates
Client testimonial
"Innovative and hugely pragmatic: I would highly recommend Stu for a UX/UI project where you need someone to come up with an innovative plan and execute it."
Robin Barclay, COO, Doctor Care Anywhere
