Case Study
Flare
About Flare
Flare provide threat intelligence tailored for the retail industry in a bid to reduce the negative impact fraud and other malicious activities have on brand reputation and customer trust. Over six years, I’ve provided product design support to Flare as they’ve grown from a small startup with a relatively simple platform, to an industry leader with a client roster that includes major retail brands.
My partnership with Flare has been focused on bringing clarity and structure to their product vision, working closely with founders and developers alike.
Deliverables
- Requirements mapping
- Feature definition
- Product audits
- Information architecture
- User flows
- Wireframes
- Prototypes
- Brand development
- Hi-fidelity mockups
- Component libraries
- Build review
Visualising ideas
A key early step was to extract the founders' ideas and insights in order to prioritise design actions and communicate scope with the wider team. This involved conducting focused workshops with the founders to ask critical questions, prioritize requirements, define features and rapidly visualise concepts. The output of these sessions included sitemaps, wireframes and lo-fi prototypes.
Requirements gathering
Architecture
Testing mobile flow with a prototype
Crafting Components
With the core features and user journeys defined, my focus shifted to establishing an elegant visual identity and flexible design system capable of scaling as new features were added. This involved defining reusable design elements and patterns that could be applied consistently across the platform. We developed a comprehensive set of components including navigation, buttons, tabs, form fields, and lists. Disciplined and consistent use of type styles, colour palette, and icons created a cohesive and professional look and feel.
Brand development
Components
Mockups
Mockups
Developer Collaboration
To ensure a smooth transition from design to development I created detailed high-fidelity Figma prototypes that served as a north star for developers during the build phase. Regular check-ins and build reviews with front-end developers were conducted to address any implementation questions and ensure the product was being built according to the design specifications.
Mockups
Client testimonial
"Stu is extremely creative with a natural ability to clearly communicate ideas. He was instrumental in helping to design our SaaS offering across UX, design and brand."
Founder & CEO, Flare
